MOUNTAIN KHAKIS - Built For The Mountain Life Blog

Press Release: Mountain Khakis® Aids Alabama Tornado Victims

(Jackson Hole, WY – May 16, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, is joining efforts with grassroots organization, Alabama Forever, to provide aid to Alabama residents stricken by tornadoes.

Alabama resident Alex Sokol has found his calling.  Responding to the devastation from the April tornadoes, Alex loaded a U-Haul full of drinking water and supplies to help rural Alabama residents.  To his dismay, he was turned away from a large, relief-focused organization.  Taking matters into his own hands, he quickly formed Alabama Forever – a non-profit dedicated to natural disaster relief. 

“We took a trailer of supplies and a camera crew to Cordova, Alabama yesterday, about 45 miles west of Birmingham.  The town of 2400 has been ravaged,” said Alex.  “We met with their mayor about rebuilding the ball field in the center of town because he ‘wants to see kids playing again’.  The town has suffered so much and they were overlooked by the big box non-profits.  From what I have seen, this has become far too often a recurring theme in the tornado relief efforts.”

According to MK Dealer Services Representative, Shelley Thornton, “I am still flabbergasted at the rural devastation.  There are parts of rural northeast Alabama that can’t get food and some people didn’t eat any dinner at all last night.  The roads aren’t clear yet, and no one can get in or out.  We are trying hard to focus on relief efforts that are reaching beyond the Tuscaloosa and Cullman areas because those are large enough that they will be able to get help the quickest.”

To support Alex and the rural residents of Alabama, Mountain Khakis will be selling hats & visors at the New River Rendezvous in Fayetteville, WV May 20-22, to benefit Alabama Forever relief efforts. They will feature Mountain Khakis’ new Women’s Atmosphere Corps Hat and the Wilson Beach Visor for $15 each.  100% of the proceeds will go to Alabama Forever.  

How can you help? 

1. Alabama Forever is accepting donations of cash, food, clothes, baby supplies, pet supplies, etc.  To support their relief efforts, go to www.alabamaforever.org

2. Stop by the Mountain Khakis booth at the Rendezvous and know that 100% of the proceeds from your purchase go to Alabama Forever.

About Alabama Forever

With a passion to help Alabamians in need, Alabama Forever is an organization designed to help individuals and the communities that surround them. As recovery continues, long-term efforts will evolve into a mission to help our state become an even better place to live. www.alabamaforever.org

DROP OFF DONATIONS
2 Dexter Avenue
Birmingham, AL 35213
Phone: 205-243-9539

[email protected]                         

About Mountain Khakis

Rugged. Authentic. Reliable. Timeless.  What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand.  Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.                          

Mountain Khakis® ~ Built for the Mountain Life™ ~ Rise Above It™

For More Information Contact:
Jen Taylor
Director of Creative Development & PR, Mountain Khakis®
970-250-9682
[email protected]
www.mountainkhakis.com

Press Release: Mountain Khakis® Announces Southeast Rep Team, Über Group

(Jackson Hole, WY – May 9, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces Atlanta, GA-based Über Group as their new southeast U.S. sales representative team.

Effective immediately, Mountain Khakis will be represented by Über Group sales team in the following southeast states: Kentucky, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Missouri and Tennessee. 

Über Group is a full-service sales agency dedicated to Specialty Outdoor and Specialty Run channels.  They also represent vendors in the Military and Tactical channel.  In addition to MK, Über Group represents top brands: Arc’Teryx, Eagle Creek, JetBoil, Petzl, Salomon, Suunto and Vivobarefoot.

The decision to bring Über Group on board was a clear choice for MK Sales Manager, Martin Wilkinson, “Their expertise and established relationships in the southeast are impressive, and their philosophies and goals align with those of MK’s.  They know our leading position in the bottoms category, and are excited to further establish MK in the marketplace as a comprehensive, head-to-toe apparel collection.  With the launch of our new MountainTops collection in August, 2011, the timing couldn’t be better.”

“Über Group is excited to add to the ongoing Sales and P.R. efforts aimed to enhance a brand that is already very successful,” said Michael Lumpkin, Sales Representative for Über Group.  “Über and MK share a similar business style, and everyone is psyched for what the future holds.”

About Über Group

The Über Group is a full-service sales agency serving ten Southeastern U.S states for the traditional Specialty Outdoor and Specialty Run channels.  Über Group also represents 4 major vendors for the entire U.S. in the Military and Tactical channel.  Über Group has 7 Full-time and 3 part-time reps.  They utilize a professional showroom, full-time office support, an Intern Program, and the highest quality product to service more than 300 dealers.  The Über Group also utilizes professional sales training and professional development to ensure they are as effective as possible at selling products in and helping to sell products through www.ubergroup.net

About Mountain Khakis

Rugged. Authentic. Reliable. Timeless.  What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle brand.  Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and Mountain Khakis®

~ Built for the Mountain Life™ ~ Rise Above It™

For More Information Contact:

Jen Taylor
Director of Creative Development & PR, Mountain Khakis®
970-250-9682
[email protected]
www.mountainkhakis.com

Ledbury Spring Essentials Giveaway

Ready for Spring? Our friends at Ledbury are running a sweepstakes where you could win spring essentials from MK, Ledbury, and others - over $700 in clothing and accessories! You can enter here!

Winter Sale: Take 25% OFF Our Favorite Winter Apparel and Accessories!

Press Release: Mountain Khakis® Employees Volunteer For Salvation Army

(Jackson Hole, WY – March 4, 2011) Mountain Khakis®, a leading outdoor-inspired apparel brand, took time to help their Charlotte, NC neighbors by organizing and distributing gifts for needy children and the Salvation Army.

Although the holiday season is an extremely busy time for Mountain Khakis, the company enthusiastically provided time off so employees could volunteer at the Salvation Army Christmas Center. Together, the employees organized bicycles and sorted gifts for children of families in need.

The volunteer effort was organized by Mountain Khakis’ employee Morgan Moss, who recognized that many people in the Charlotte area would be able to benefit from the extra support during the holidays.

“Here in the city where we work, there are many families who need help,” said Moss, who is a customer service representative for Mountain Khakis. “We see children walking down the sidewalk in front of our office, and we really felt the need to be good neighbors.”

Officials with the Salvation Army of Greater Charlotte estimated that the organization would provide Christmas gifts for 14,000 children in 2010.

“Relationships are one of our company’s greatest assets,” said Ross Saldarini, President of Mountain Khakis. “When we take time to help people outside our offices, we really get to know each other, our neighbors, and our community.”

About Mountain Khakis
Design. Quality. Consistency. Authenticity. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become the Outdoor Industry’s top-performing ‘bottoms’ brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.

Mountain Khakis® ~ Built for the Mountain Life™ ~ Rise Above It™

For More Information Contact:
Jen Taylor
Partner & PR Manager, Mountain Khakis®
970-250-9682
[email protected]
www.mountainkhakis.com